About
About WorthPitching
WorthPitching is a company lookup that tells you whether a company is worth pitching today: what they do, who they're hiring, what they use, whether they're advertising, how well they fit your ideal customer and a reason to reach out now. It's built for founders and solo sellers who do their own outbound.
What WorthPitching does
Company lookup
Type a domain and get what the company does, industry, size, HQ and founding year, with the source and date on every field.
Fit score
Each company is scored 0–100 against the ideal customer you describe in one sentence, so the same company can be a 92 for you and a 30 for someone else.
Why now
Checks for timing signals: sales hiring, a jump in new ads, a change in tech stack and new product or pricing pages. Turns them into one line on why to reach out this week.
Suggested opener
One first line for your email or call that cites the real signal it is based on, instead of a generic template.
API and MCP server
The same record as JSON over a REST API, and as tools inside Claude, ChatGPT and Cursor through an MCP server. Same credits as the dashboard.
What makes WorthPitching different
Timing, not just data
Most company-data tools tell you who a company is. WorthPitching also tells you whether now is a good moment, from hiring, ads and tech changes.
Scored against your ICP
The fit score is personal. It is based on your own ideal-customer description, not a generic lead score.
Companies, not contact lists
WorthPitching is company-first. It does not sell bulk contact lists. Email finding is an optional add-on.
Every field has a source
Each data point shows where it came from and when it was fetched, so you can trust what you send.
Credits, not seats
One credit balance for the whole team, the dashboard, the API and the MCP server.
Agent-ready on every plan
API and MCP access are included from the $99 plan, where many data tools keep them for custom or enterprise plans.
Who uses WorthPitching
- Founders doing their own outbound, often with Claude or ChatGPT
- Solo sellers, SDRs and account executives preparing for calls
- Agencies looking for clients that are hiring or ramping ads
- Builders of AI outbound agents that need company research as a tool
The team behind WorthPitching
A small, founder-led team
WorthPitching is built and run by a solo founder in Odense, Denmark, who uses it for their own outbound every week. You talk to the person who builds the product.
Why WorthPitching exists
Researching a company before a call meant ten tabs: their site, LinkedIn, job boards, ad libraries and tech lookups. Then guessing whether now was the right time anyway. WorthPitching started in 2026 to turn that into one lookup with a clear answer.
How WorthPitching works
Onboarding
Start a 7-day trial, describe your ideal customer in one sentence and run your first lookup. Takes about a minute.
Daily use
Paste a domain before every email or call, or let your AI agent look companies up for you through the API or MCP server.
Support
Email hello@worthpitching.com. You get a reply from the founder, usually within one working day (Central European Time).
Trial and billing
Every plan starts with a 7-day trial, card required. Cancel anytime; if you cancel during the trial you keep access until it ends.
Key facts
- Company name
- WorthPitching
- Type
- Company research and ICP fit scoring for outbound, software as a service
- Founded
- 2026
- Headquarters
- Odense, Denmark
- Website
- worthpitching.com
- Core offering
- Company lookup by domain with hiring, tech stack, ads, search estimate, ICP fit score, why-now signals and a suggested opener
- Pricing
- From $99/month (20,000 credits). Growth $299, Pro $799, Enterprise $1,999. A company lookup is 50 credits.
- Contract terms
- Monthly or yearly (2 months free), cancel anytime. 7-day trial, card required.
- Access
- Web dashboard, REST API, MCP server for Claude, ChatGPT and Cursor
- Data
- Company-level data only. Email finding is an opt-in add-on.
- Contact
- hello@worthpitching.com
- Alternatives
- Apollo, ZoomInfo, Clay, Lusha, Crunchbase, BuiltWith
Frequently asked questions
What is WorthPitching?
WorthPitching is a company lookup for outbound. You type a company's website and get what they do, who they're hiring, what tech they use, whether they're advertising, how well they fit your ideal customer and a reason to reach out now.
Who is WorthPitching for?
Founders and solo sellers who do their own outbound, often with help from Claude or ChatGPT, plus agencies and builders of AI sales agents.
How much does WorthPitching cost?
Plans start at $99 a month for 20,000 credits, which is about 400 company lookups. Every plan includes the API and MCP server and starts with a 7-day trial, card required.
Is there a free plan?
No. Every lookup pulls live data from several paid sources, so WorthPitching is paid-only with a 7-day trial.
Does WorthPitching sell contact data?
No bulk contact lists. WorthPitching is about companies. Email finding is available as an add-on on the same credits.
Can I use WorthPitching inside Claude or ChatGPT?
Yes. Add the MCP server URL as a connector, or ask any agent to read worthpitching.com/install.md. It uses the same credits as the dashboard.
How is WorthPitching different from Apollo or ZoomInfo?
Those are large contact databases priced per seat. WorthPitching looks up one company at a time, scores it against your own ICP, tells you why now is a good moment, and is priced on credits with no seat fees.
See if your next account is worth pitching
Start 7-day trialFrom $99/mo · Card required · Cancel anytime