WorthPitching vs Apollo

Apollo is a contact and company database with email sequencing, priced per seat. WorthPitching is a company lookup: one domain in, a brief out with hiring, tech, ads, your fit score and a reason to reach out now.

Facts about Apollo come from Apollo's own public pages, checked October 25, 2026. Sources are linked below.

Feature	WorthPitching	Apollo
What you get	Companies, not contact lists. One brief per domain with a source on every field	Contact and company database plus email sequencing¹
Starting price	$99/mo for 20,000 credits (~400 lookups), 7-day trial	Basic $49 per seat/month billed annually; free plan available¹
Fit scoring	0 to 100 fit score against the ICP you write, on every lookup	AI lead scoring on paid plans; custom scores (2 on Free/Basic)²
Buying signals	Hiring by team, tool added or removed, site and pricing changes, Meta ads	Buying intent (Bombora topics) on all plans; job change alerts on paid plans³
Watchlist alerts	Weekly rescan of watched companies + Monday digest with evidence	Saved-search alerts for new matching people or companies⁴
Meta ads data	Active and new Meta ads per company (source rolling out)	Not found on their site
API and MCP	REST API and MCP on every plan	Apollo MCP available on all plans, including free⁵

Choose Apollo if

You need a large contact database and built-in email sequences.
You want a free plan to start.

Choose WorthPitching if

You research one company at a time and want a fit score against your own ICP.
You care about timing: who just started hiring, switched tools or launched something.
You want one brief with a source and date on every field, priced on credits rather than seats.

Try it on your own leads

Look up your next accounts and see who's worth pitching this week. From $99/month, 7-day trial.

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WorthPitching vs Apollo

Choose Apollo if

Choose WorthPitching if

Sources (checked October 25, 2026)

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