WorthPitching vs Clay

Clay is a data enrichment workspace that combines 150+ data providers in tables you build. WorthPitching is a company lookup: one domain in, a brief out with hiring, tech, ads, your fit score and a reason to reach out now.

Facts about Clay come from Clay's own public pages, checked October 25, 2026. Sources are linked below.

Feature	WorthPitching	Clay
What you get	Companies, not contact lists. One brief per domain with a source on every field	Enrichment tables and workflows across 150+ data providers¹
Starting price	$99/mo for 20,000 credits (~400 lookups), 7-day trial	Launch from $185/month (workspace, not per seat); free plan available¹
Fit scoring	0 to 100 fit score against the ICP you write, on every lookup	Build your own lead scoring with formula columns²
Buying signals	Hiring by team, tool added or removed, site and pricing changes, Meta ads	Signals: job changes, promotions, job postings, news and fundraising, web and topic intent (paid plans except Flex)³
Watchlist alerts	Weekly rescan of watched companies + Monday digest with evidence	Signals monitor tables or audience segments and notify on changes³
Meta ads data	Active and new Meta ads per company (source rolling out)	Yes, via the Adyntel integration⁴
API and MCP	REST API and MCP on every plan	Full Clay MCP on Launch, Growth and Enterprise; company and contact lookups on free and trial⁵

Choose Clay if

You want to build custom enrichment workflows and combine many data providers.
You have time to design tables, formulas and scoring yourself.

Choose WorthPitching if

You want a ready answer per company in seconds instead of building a workflow.
You want fit, timing and an opener without writing formulas.
You want a lower starting price for one-at-a-time research.

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WorthPitching vs Clay

Choose Clay if

Choose WorthPitching if

Sources (checked October 25, 2026)

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