WorthPitching vs BuiltWith
BuiltWith tracks the technologies websites use and sells lead lists and lookups based on that data. WorthPitching is a company lookup: one domain in, a brief out with hiring, tech, ads, your fit score and a reason to reach out now.
Facts about BuiltWith come from BuiltWith's own public pages, checked October 25, 2026. Sources are linked below.
| Feature | WorthPitching | BuiltWith |
|---|---|---|
| What you get | Companies, not contact lists. One brief per domain with a source on every field | Technology detection and lists of websites using a technology1 |
| Starting price | $99/mo for 20,000 credits (~400 lookups), 7-day trial | Basic $295/month; single-site lookups free1 |
| Fit scoring | 0 to 100 fit score against the ICP you write, on every lookup | Not found on their site |
| Buying signals | Hiring by team, tool added or removed, site and pricing changes, Meta ads | Alerts when websites you follow add new technologies2 |
| Watchlist alerts | Weekly rescan of watched companies + Monday digest with evidence | Get notified when websites you are interested in add new technologies2 |
| Meta ads data | Active and new Meta ads per company (source rolling out) | Lists sites with the Facebook Pixel installed (a technology, not their ads)4 |
| API and MCP | REST API and MCP on every plan | API credits in paid plans; official MCP at api.builtwith.com/mcp3 |
Choose BuiltWith if
- You need large lists of websites by technology across the whole web.
Choose WorthPitching if
- You want tech plus hiring, ads, fit and timing for each company you sell to.
- You want a lower starting price for account research.
Try it on your own leads
Look up your next accounts and see who's worth pitching this week. From $99/month, 7-day trial.
Start 7-day trialSources (checked October 25, 2026)
- 1. BuiltWith plans
- 2. BuiltWith features
- 3. BuiltWith MCP integration
- 4. BuiltWith: Facebook Pixel website list