WorthPitching vs Lusha

Lusha sells verified contacts, company data and buying signals on a credit plan. WorthPitching is a company lookup: one domain in, a brief out with hiring, tech, ads, your fit score and a reason to reach out now.

Facts about Lusha come from Lusha's own public pages, checked October 25, 2026. Sources are linked below.

Feature	WorthPitching	Lusha
What you get	Companies, not contact lists. One brief per domain with a source on every field	Verified contacts, company data and dated buying signals¹
Starting price	$99/mo for 20,000 credits (~400 lookups), 7-day trial	Starter $37.45/month billed yearly, 4,800 credits, 1 seat; free plan with 40 credits/month²
Fit scoring	0 to 100 fit score against the ICP you write, on every lookup	Lead scoring against your closed-won profile³
Buying signals	Hiring by team, tool added or removed, site and pricing changes, Meta ads	26 buying signals incl. job changes, funding, hiring surges, technology changes; on every plan⁴
Watchlist alerts	Weekly rescan of watched companies + Monday digest with evidence	Lusha Alerts, weekly, on companies in your lists; all users⁵
Meta ads data	Active and new Meta ads per company (source rolling out)	Not found on their site
API and MCP	REST API and MCP on every plan	Lusha MCP on any plan, including free⁶

Choose Lusha if

You mainly need verified emails and phone numbers for people.
You want a low-cost starting plan with a free tier.

Choose WorthPitching if

You want company-first research without buying contact lists.
You want a fit score against the ICP you describe in one sentence, plus a suggested opener.
You want a source and date on every field.

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WorthPitching vs Lusha

Choose Lusha if

Choose WorthPitching if

Sources (checked October 25, 2026)

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